Jan 23, 2022
LinkedIn Hits 610M Users, Inc 500 Social Usage, Facebook’s Income Targeting, & YouTube’s New Explore Tab
In General Discussions
New Inc. 500 and Social Media Use Study from UMass Dartmouth A new look into how Inc. 500 firms use both paid and organic social media advertising comes from the Center for Marketing Research at the University of Massachusetts Dartmouth, and offers a slew of useful information for digital marketers. UMass Dartmouth LinkedIn Reaches 610 Million Members, Publishes New eBook on Social Media Management Tips LinkedIn (client) has topped the 610 million user mark, with 40 percent using the site daily — two of the statistics from a guide the firm recently published, also offering best practices and social media management tips. Social Media Today YouTube expands test of its Instagram-like Explore tab to more devices YouTube has recently expanded its Explore tab test to surface more video content that would not show up using traditional recommendation algorithms, now available on more devices. TechCrunch These Were the Most Viewed and Searched Super Bowl Ads and Moments on YouTube YouTube released its list of top videos and moments from the Super Bowl, as part of its annual AdBlitz program, with top honors going to Verizon, Amazon, Jeep, Hyundai, Microsoft, and Marvel. AdWeek Data Compliance Brings Added Cost to Influencer Marketing 39 percent of North American Internet users have their digital purchases influenced by social media, a figure significantly lower than the global rate of 52 percent, according to recent influencer marketing survey data that also examined how data compliance requirements have affected brands and marketers. eMarketer Facebook introduces household income targeting 工作职能邮件数据库 based on US ZIP code averages Facebook has added new household income targeting options for advertisers, utilizing publicly-available ZIP code area data sources, the social giant announced recently. Marketing Land 2019 February 8 Statistics Image How to Track the Elusive B2B Influencer A look at some traits, peculiarities, and statistics surrounding influencers in the B2B realm is offered up by the Marketing Insider Group, with some interesting take-aways for digital marketers. Marketing Insider Group 3 vital B2B findings from Dimension Data’s 2019 CX Report Strong customer analytics and connected journeys have generally helped where B2B customer experience (CX) is concerned, according to recently-released report data from Dimension Data. Customer Attuned Digital agencies are hiring, focusing on retention in 2019 Digital marketing agencies have seen increasing hiring needs and have worked to strengthen retention of current employees, according to survey data released by Marketing Land. Marketing Land Report: YouTube ad revenue jumped 11% in 2018 thanks to repeat advertisers Returning advertisers played a major role in YouTube’s advertising revenue increase of 11 percent during 2018, according to new study data from MediaRadar that also shows how the video giant has largely weathered brand safety obstacles.